Source: AAG Insight
On January 1, 2021, the last piece of Tesla's "S3XY" lineup, the domestic Model Y, was launched. The new domestic Model Y is available in two models, the long-range version priced at 339,900 yuan and the performance version priced at 369,900 yuan. Compared to the pre-sale price of 488,000 yuan given on Tesla's official website last year, Tesla undoubtedly sent the biggest surprise to Chinese consumers during the New Year - the starting price was reduced by nearly 150,000 yuan. At one time, consumers' enthusiasm was completely ignited, and many people placed orders on Tesla's official website without seeing the actual car, once causing its official website to be stuck. At present, the Model Y pickup cycle is already around 8-12 weeks.
In the face of the raging Model Y, many of its competitors, especially the domestic new energy makers, appear to be caught off guard. Compared to NIO, the price of the Model Y is now below that of its direct competitors, the ES6 and EC6. At the same time, the two Model Ys have stronger performance and range. In terms of range, the Model Y long range version has a nominal NEDC range of 594 km, while the performance version has a WLTP range of 480 km, (usually no less than NEDC range of 570 km). On the contrary, the NEDC range of the standard 70-degree battery pack is 420 km for the ES6 and 430 km for the EC6, respectively, with a starting price of 358,000 yuan. And if you want to upgrade to a 100-degree battery pack with a range of over 600 km, both cars will cost more than 400,000 yuan. Thus, Tesla's penetrating pricing this time around can be considered unexpected. Of course, NIO's refinement in service is also beyond Tesla's reach. Whether consumers like the ultimate product or the ultimate service, they will vote with their feet in 2021.
Shanghai-made Tesla Model Y Launched during New Year's Day