Source: AAG Insight
After Xiaomi announced its entry into car making, the market response was unprecedented. In yesterday's Douyin live event, Lei Jun said in an interview with well-known car critic Han Lu that Xiaomi's first new car in the future will be a sedan or SUV, and is expected to be priced between 100,000 and 300,000. This conclusion is derived from a previous Weibo voting campaign launched by Xiaomi. In addition, Lei Jun also said that the new car will also consider the integration of Xiaomi's life ecology, such as the new wind system as well as air conditioning technology. But he himself did not reveal more about the electric car itself, such as the three electric technology content.
In the poll, Lei Jun also asked netizens about Xiaomi's future car brand strategy: should Xiaomi stick to the Xiaomi brand to build cars or recreate a new car brand? Of the nearly 19,000 votes cast, more than 64 percent of suggested the company still use the Xiaomi brand to build a new car. Currently, the company has already launched the trademark registration - "Xiaomi Auto".
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